Vega Awards Gold Winner Winner

2023

Wyshbox

Entrant Company

String and Key

Category

Website & Mobile Sites - Insurance

Client's Name

Wyshbox

Country / Region

United States

We believe in life insurance for everyone.

Spoiler alert, life insurance isn’t exciting - so it’s no surprise that less and less young people are protecting themselves, which can leave their families struggling if they were to die unexpectedly.

That’s why we created Wyshbox, which offers customizable life insurance through a sleek website, iOS app, and Android app. We built a brand that is a unique blend of compelling visual style, playful tone, and credible expertise. This has allowed us to compete in a crowded marketplace, and have issued hundreds of millions of dollars in coverage to a whole new audience.

Warmth and clarity were paramount to us. That way, we could empower the consumer at every step of their life insurance journey, whether they were a beginner or even an informed pro.

Credits

In-House Agency
String and Key
Head of Creative Marketing
Edwin Endlich
Designer
Erica Buki
Copywriter
John Dorsey
Animator/Illustrator
Richan Li
Head of Product
Micah Heiselt
User Experience Designer
John Leidl
Program Producer
Mary Coleman
Senior Product Strategist
Hetal Karani
Head of Marketing
Peter Clark
Growth Marketing Manager
Luke Lauterjung
Retention Marketing Manager
Paige Lawson
Integrated Marketing Producer
Kriz Vance
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