Denver Modern

Denver Modern’s mission is to design heirloom furniture for the modern home. As a contrast to pervasive big-box or “fast furniture” options, they sought to provide a direct-to-you furniture brand obsessed with durability, design, and comfort. The result is their aesthetically pleasing and well crafted offering of products available at DenverModern.com

In late 2022, Denver Modern engaged Urban Folk to overhaul their current User Experience. Based on previous successes, they settled on an incremental and iterative approach to optimization, whereby updates were released on a bi-weekly basis in order to validate and measure any change to the experience. Over a cumulative 10-month roadmap, the results are both notable and substantial, including increases to both Conversion Rate (CVR) and Average Order Value (AOV).