Vega Awards Gold Winner Winner

2023

The taste of instant marketing

Entrant Company

RAINERI DESIGN SRL

Category

Social Media (Campaign) - Best Community Engagement

Client's Name

Chef a Casa - Eurochef Italia spa

Country / Region

Italy

CHEF A CASA (Eurochef Italia srl)

Chef a casa is a national brand specialized in the preparation of ready-made dishes sold in GDO retail stores and the Horeca sector.

Quality, sourcing of raw materials, and traditional recipes are our core values.

The brand's request was to create a social communication project capable of increasing their awareness. Our agency designed a strategy aimed at capturing attention and stimulating imagination through entertainment.

The idea is to leverage events to create creative and ironic instant marketing campaigns, where the ready-made dish intertwines with the situation in a irreverent manner.

The concept centers around leveraging events to create ironic and creative instant marketing campaigns, where the ready-to-eat dish harmoniously blends with the situation in a daring way.

Every post represents the necessary effort to create a great communication campaign. We provide refined visuals with detailed graphics, along with strong and humorous headlines.

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