Vega Awards Gold Winner Winner

2023

CIME

Entrant Company

Standish Communications

Category

Video / Online Video (Campaign) - Non-Profit

Client's Name

CIME

Country / Region

Canada

CIME is a non-profit organization whose mission is the integration of women in the labor market in the Eastern Townships.

CIME was looking for a creative partner to carry out its campaign on discriminatory motives in the workplace, a project funded by the CNESST. Its goal was to raise awareness of the possible reasons for discrimination in the workplace and, ultimately, to deconstruct prejudices.

Credits

Art Director
François Thibault
Video - motion
Andy Boucher, Maxime Archambault
Copywriter
Chloé Richer
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