Vega Awards Gold Winner Winner

2023

Live To Farm

Entrant Company

Dreamlux Media

Category

Video / Online Video (Campaign) - Best Directing

Client's Name

Discovery Channel

Country / Region

United States

Live To Farm is a brand new show on Discovery Chanel that follows some of the top farmers of America, from the planting season through harvest. These farming families teach the general public about what goes on behind the scenes on a successful farm, while enjoying the dynamics at play within a family-run operation. The program also provides instruction and guidance to other working farmers about the technology, products, and techniques that go into producing a high yielding crop. By demonstrating the ongoing work of farmers, Live To Farm gives audiences a new appreciation for the people who often go unnoticed as they provide for us every day.

The show is sponsored by many of the biggest agricultural companies in the world - including John Deere, Case IH, Dekalb, Agrigold, Pivot Bio, Bayer Ag, and many more - in an effort to educate the general public about the worldwide endeavor to improve sustainability and awareness for the future of agriculture.

Credits

Creative Director
Jared Gagnon-Palick
Producer
Kevin Kalb
Producer
Brooks Cardinal
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