Vega Awards Gold Winner Winner

2023

Urban ARt App for Montreal Mural Festival

Entrant

Intergalactic Agency Inc.

Category

Virtual / Remote Experience - Arts & Culture

Client's Name

Montreal Mural Festival

Country / Region

Canada

Gallery

About The Entry

The Mural Festival App is an immersive tour guide and custom augmented reality (AR) solution created for the Montreal Mural Festival. It is a public app that allows the event-goers to have an immersive experience with art in augmented reality. The app is a flexible Content Management Solution, with native support for self-guided tours and AR experiences to keep the audience engaged.

Intergalactic developed an augmented reality application for Montreal Mural Festival goers to find specific pieces of street art across the city of Montreal, get more info on them, and experience interactive and immersive AR art while walking through the festival area. The app also allowed participants to get real-time updates on festival programming, enjoy existing tours, or create and save their own. In 2021 and 2022, this app helped a pandemic affected festival become a success story among the wider art and innovation communities.

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