Kooky - Digital cup smart system

Kooky is the first digital cup smart system implemented in a partnership with Swiss Federal Railways, Valora Group TakeAway & Retailer, and Coop Retailer. The company digitalizes switching to reuse and promotes the idea of user-friendly sustainability.

The realized concept of the user-friendly digital cup smart system is unparalleled. It emerged as a response to a surge in packaged to-go food during the COVID-19-related restrictions on the foodservice industry. The simplicity of the idea is genius: Scan > Drink > Drop!

Install the Kooky app. Get your drink in a Kooky cup, paying the drink plus a 1 CHF deposit, and add the Kooky cup to your account. Then grab it and go! Later, drop the empty cup off in one of the many Kooky boxes in Zurich or Basel. The cup adds to your account, getting your deposit back in a split second.

You may wonder what happens next with the central element of the system — the Kooky cup. The journey of a cup continues to the realm of the Kooky’s rinsing logistics. Cups are cleaned according to hygiene regulations and standards, picked, packed, and distributed to Kooky’s partners again.

One of the main goals of the company’s founders was to make recycling easier and more accessible both for the company’s partners and users.