Vega Awards Gold Winner Winner

2023

Winnipeg Jets App : Fuelled by passion

Entrant Company

Mirego

Category

Apps & Softwares - Best User Interface / Experience

Client's Name

True North Sports + Entertainment

Country / Region

Canada

Professional sports teams create a unique sense of pride and belonging in a city. The pride of being a Jets fan is deeply intertwined with the pride of being from Manitoba or living in Winnipeg. A symbiotic relationship exists between the team and the city. One constantly fuels the other. If we wanted to deepen the engagement fans have with the team, our guts were telling us that we needed to deepen the connection they have with the city and its people as well.

Aiming at rewarding fans for their dedication and involvement over the past thirty years, the Winnipeg Jets' application was designed and built for and by the fans. To do so, even before the first mock-ups and code lines, we travelled the streets of Winnipeg and its arenas to interview hockey fans to get their opinion on what they thought would be the ideal application for their teams. We also sent out an 85-question fan survey that garnered over 2500 responses. Once again, fans proved their passion for their team and their wish to connect with players!

TWO TEAMS, ONE APP: Not only can Winnipeg hockey fans stay in touch with their favourite team, but they can also follow the Manitoba Moose, a minor professional hockey team. One click is all that's required to switch between the two teams. Music and entertainment enthusiasts can also use the app to purchase tickets for any Canada Life Centre event as well as access the full schedule, beyond hockey games.

REWARD PROGRAM: With Jets 360, the reward program within the app, fans can complete challenges like watching hockey games, answering trivia questions and attending events at Canada Life Centre. Since Winnipeg is all about its community, the rewards program goes beyond the hockey teams by awarding “pucks” to fans supporting the community by visiting local landmarks, showing up at events, and even by playing hockey at community rinks like Iceplex and other neighborhood clubs. Once they level up, fans earn “pucks” that can be used to participate in exclusive contests to win rewards or access unique experiences.

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