2023
Entrant Company
Category
Client's Name
Country / Region
World Finer Foods, a leading company in the premium food, beverage, and personal care industry, identified the need for a website redesign to enhance usability, engagement, and brand perception. To accomplish this, they approached QNY Creative to create a visually captivating and functional website that would reflect the brand's personality with a strong corporate character.
The primary goal of the website redesign was to become a hub for all World Finer Foods brands, where consumers and stakeholders can find all the information about the business while elevating the user experience both on desktop and mobile. Simplicity became the core element of modern design, ensuring that the website's interface was clean and intuitive. Through the usage of high-quality imagery and engaging infographics, QNY aimed to deliver visually appealing content that conveyed the brand's story and captured users' attention.
Throughout the website, QNY focused on showcasing the company's versatile brand and product portfolio to attract potential buyers and other business stakeholders.
Understanding that accessibility and a good navigation flow were vital, QNY implemented a website that not only serves as a virtual portfolio for external visitors but also has a resources area reserved only for sales representatives, through a login access.
By merging aesthetics and functionality, QNY Creative successfully relaunched World Finer Foods' website, improving the user experience and infusing the interface with a more corporate look, bringing the brand to a new era.
Credits
Entrant Company
IDDI DEISGN GROUP,INC
Video / Online Video (Campaign) - Animation
Country / Region
China
Entrant Company
MALI & Friends
Owned Media (Campaign) - eAnnual Report
Country / Region
United States
Entrant Company
300FeetOut
Digital Marketing (Campaign) - Integrated Campaign
Country / Region
United States