Vega Awards Silver Winner

2023

World Finer Foods Website Redesign

Entrant Company

QNY Creative

Category

Website & Mobile Sites - Corporate

Client's Name

World Finer Foods

Country / Region

United States

World Finer Foods, a leading company in the premium food, beverage, and personal care industry, identified the need for a website redesign to enhance usability, engagement, and brand perception. To accomplish this, they approached QNY Creative to create a visually captivating and functional website that would reflect the brand's personality with a strong corporate character.

The primary goal of the website redesign was to become a hub for all World Finer Foods brands, where consumers and stakeholders can find all the information about the business while elevating the user experience both on desktop and mobile. Simplicity became the core element of modern design, ensuring that the website's interface was clean and intuitive. Through the usage of high-quality imagery and engaging infographics, QNY aimed to deliver visually appealing content that conveyed the brand's story and captured users' attention.

Throughout the website, QNY focused on showcasing the company's versatile brand and product portfolio to attract potential buyers and other business stakeholders.

Understanding that accessibility and a good navigation flow were vital, QNY implemented a website that not only serves as a virtual portfolio for external visitors but also has a resources area reserved only for sales representatives, through a login access.

By merging aesthetics and functionality, QNY Creative successfully relaunched World Finer Foods' website, improving the user experience and infusing the interface with a more corporate look, bringing the brand to a new era.

Credits

Creative Director
Ezio Burani
Art Director
Ana Camero
Art Director
Dan King
Graphic Designer
Toni Childs
Graphic Designer
Marija Schmitt
Chief Marketing Director
James Ferranti
Strategy + Project Manager
Marijke Thielen
World Finer Foods Team
Maria Zacchino
World Finer Foods Team
Jack Maher
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