2023
Entrant Company
Category
Client's Name
Country / Region
The “My Munchkin Cat” Advertisement Campaign targets both children and adults who appreciate collectible toys. This visually captivating campaign presents “My Munchkin Cat” as a designer art toy inspired by pop culture, with a focus on manga and retro Y2K aesthetics. By simulating the experience of adopting a real cat, the campaign creates a sense of ceremony and emotional connection. Additional offerings include swag items and limited edition variations to enhance the appeal. Through its unique blend of artistry and playfulness, the campaign aims to captivate audiences and establish the product as a cherished collectible art toy.
Entrant Company
Shanghai Yangpu Tongji Science Park Co., Ltd., Future City (Shanghai) Design Consulting Co., LTD
Video / Online Video (Campaign) - Best Augmented Reality
Country / Region
China
Entrant Company
We Are Social
Social Media (Campaign) - Best Community Engagement
Country / Region
United States
Entrant Company
Infernozilla
Social Media (Campaign) - Games / Games-Related
Country / Region
United States