Vega Awards Gold Winner Winner

2023

Radio Centre Ireland

Entrant Company

WONDR

Category

Website & Mobile Sites - Broadcasting, Radio & Television

Client's Name

Radio Centre Ireland

Country / Region

Ireland

Radio Centre Ireland is a body brought together by RTÉ and the Independent Broadcasters of Ireland (IBI) which aims to promote the effectiveness of radio/audio to brands, advertisers and agencies in the Republic of Ireland. RTÉ & IBI teamed up with WONDR to develop a vibrant digital brand launch that could be used across web and physical events to enable them to showcase the power of radio & audio as a medium.

With over 3.2 million Irish adults listening to the radio every single day, the brand led with a more youthful visual language to better reflect the changing demographics of listeners across Ireland.

In an era of endless choices for brands & agencies to spend their marketing budgets, Radio Centre Ireland will be commissioning bespoke research to measure the effectiveness of radio & audio in Ireland to demonstrate its return on investment.

According to similar studies in the UK, for every £1 spent by advertisers on radio & audio, on average they get a return on investment of £7.70. The Irish research will look to validate, measure and build trust in the medium to help increase its share of marketing budgets.

The site provides access to special events, the latest trends & research reports in order to provide a depth of trustworthy information for brands, advertisers & agencies on the reach and impact of radio & audio as a marketing medium across Ireland. It aims to promote the effectiveness of radio/audio to brands, advertisers and agencies in the Republic of Ireland.

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