2023
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Client's Name
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Pioneering the way for a new MedTech Generation
Tallaght University Hospital Foundation (TUHF) & TUH teamed up with WONDR & Ringers to help launch their innovation hub by giving it its own branding, encompassing naming, identity, visual language and digital experience.
We developed a vibrant digital brand that represents the depth of expertise in the innovation centre’s team leadership and the centre’s success to date. Positioned within a leading healthcare facility, giving the centre a ‘brand’ that can attract commercial and international interest and investment and inspire innovation within the hospital and its staff.
The aim of ‘Innovate Health’ is to help progress innovation in the MedTech space and to revolutionise Irish and Global healthcare. Innovate Health supports forward-thinking healthcare ideas, testing and development.
As visitors land on the site, they are encouraged to learn more about Innovate Health’s aims and team through informational pages and case studies. This experience allowed us to effortlessly communicate the brand’s proposition and tangible benefits. In addition to the case studies and stakeholder pages, a robust digital publishing system was incorporated into the website. This provides the brand with an editorialised platform through which to house and share their latest projects and updates.
The digital experience was designed to not only to be informative, but engaging. Innovate Health TUH is a small site with a clearly defined menu and category selection for case studies and news articles.
This new breed of MedTech will facilitate idea generation, problem-solving and implementation while focusing on key areas such as Brain Health, Chronic Disease and Aging Well. Combining new ideas with Digital Technologies will enhance the delivery of healthcare. Therefore providing better outcomes for patients.
The newly created platform showcases successful and ongoing projects based on ideas submitted by members of Innovate Health, TUH and the general public, providing clear and concise access to stakeholders on how they can work with the brand.
The brand aims to attract both domestic and international investors/partners and allow Innovate Health to continue its work both now and in future.
Credits
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Gravity Global
Video / Online Video (Campaign) - Web Series
Country / Region
United Kingdom
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Go Virtual UK
Virtual / Remote Experience - Shopping
Country / Region
United Kingdom
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Diff Agency
Website & Mobile Sites - User Experience
Country / Region
Canada