2023
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Category
Client's Name
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The agency was appointed to launch Bostik’s new Born2Bond™ Engineering Adhesives product range to a global audience of end users and distributors.
While the primary focus was to rapidly build awareness of the new offering, we also needed to arm the sales team with the assets they required to be able to confidently sell the new products, while also focusing on driving high-value leads.
The solution was a multi-channel campaign covering every area of the sales funnel, positioning the new Born2Bond™ offering as a range of smarter, greener, and safer products designed to solve modern-day industry challenges across a diverse range of sectors.
Work to date has included strategy, insight and planning, persona definition, brand development, sales collateral, website development, digital advertising, video, PR, POS, and a webinar series.
The campaign has significantly increased awareness of Born2Bond™, capturing the attention of the target market and resulting in numerous large-scale contract wins for Bostik – with Born2Bond™ now considered to be a major player within the Engineering Adhesives category.
Entrant Company
Databricks
Apps & Softwares - Best User Interface / Experience
Country / Region
United States
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Player One Trailers
Video / Online Video (Single) - Animation
Country / Region
United States
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Fhoke
Website & Mobile Sites - Best Use of Photography
Country / Region
United Kingdom