Vega Awards Gold Winner Winner

2023

Profit Hunter: The Tech Shark

Entrant Company

Gravity Global

Category

Video / Online Video (Single) - Best Animation / Special Effects

Client's Name

Country / Region

United Kingdom

The new Profit Hunter campaign was designed as a showstopper creative idea for Embraer to generate brand fame internationally as awareness of Embraer was low outside of the Americas.

Today the campaign is the most talked about campaign in the aviation industry and it continues to excite and engage its global audiences, outperforming the might and spending power of giants like Boeing and Airbus.

The new ‘Tech-Shark’ campaign started life as an animation and then became the actual livery of the Embraer Profit Hunter aircraft designed for the first live air show event held in Singapore in February 22.

The campaign was activated across all channels-paid, owned and earned.

Top of funnel activities included paid digital, trade press, DooH, social, PR, webinars, experiential activities, video, website, and using the aircraft itself as a flying poster site.

Middle of funnel activities included, webinars, website, whitepapers, customer presentations, experiential events.

Bottom of funnel – a customer demo tour of Asia Pacific as well as a customer event at the Singapore Airshow

The campaign outperformed across all KPIs – reach, engagement and brand sentiment making Embraer the world’s most loved aircraft manufacturer – as well as gaining a $15bn order book too!

2023
Video / Online Video
Backstory Creative | Vega Website Awards 2023 Winner
Yosemite Mariposa County Tourism Bureau

Entrant Company

Backstory Creative

Video / Online Video (Campaign) - Cinematography

Country / Region

United States

2023
Apps & Softwares
Mirego | Vega Website Awards 2023 Winner
True North Sports + Entertainment

Entrant Company

Mirego

Apps & Softwares - Sports

Country / Region

Canada

2023
Website & Mobile Sites
Toolhouse | Vega Website Awards 2023 Winner
Novo Nordisk, Inc.

Entrant Company

Toolhouse

Website & Mobile Sites - Health / Fitness / Wellness

Country / Region

United States

2023
Website & Mobile Sites
Organic | Vega Website Awards 2023 Winner

Entrant Company

Organic

Website & Mobile Sites - Best Mobile User Interface

Country / Region

United States