2023
Entrant Company
Category
Client's Name
Country / Region
A major transformation in how we fly is being imagineered by Embraer to achieve net zero by 2050.
Embraer, has pledged to solve this enormous industry challenge and their goal was to share their vision with the global aviation community.
In late November 2021, they unveiled four concept regional aircraft powered by new propulsion technologies and renewable energies.
The Agency was tasked with launching this exciting programme – and how it was presented to a worldwide audience needed to be as bold and innovative as the concept aircraft.
As well as creating the ‘Energia’ name and an eye-catching aircraft livery, the agency team developed a full campaign including PR, content and social, culminating in a spectacular webcast event, broadcast live from studios in Sao Paulo and London!
Each of the Energia aircraft were shown as 3D holograms for impact.
This campaign deserves to win, as it achieved its objective of positioning Embraer as a leader in aviation sustainability and by using the latest digital techniques captured the imagination of the aviation industry without having to show physical aircraft. The programme successfully achieved market engagement for the Energia programme, improving positive sentiment for Embraer and leadership in sustainability from 28.71% to 70.88%
Entrant Company
LiFi Media Production, LLC
Video / Online Video (Single) - Corporate
Country / Region
United States
Entrant Company
Dmitry Moystsrapishvili
Apps & Softwares - Music
Country / Region
Germany
Entrant Company
3 Sided Cube
Podcast (Campaign) - Causes & Awareness
Country / Region
United Kingdom