Vega Awards Gold Winner Winner

2023

Data-Driven SEO Approach Increases Traffic More than 77%

Entrant Company

Hartman Income REIT Management, Inc.

Category

Digital Marketing (Campaign) - SEM Campaign

Client's Name

Country / Region

United States

The Hartman Income REIT marketing team executed a comprehensive SEO strategy with impressive results, driving organic traffic and increasing search visibility. The strategy included a thorough traffic analysis, optimization of web structure and user experience, keyword research, and the development of pillar and cluster pages, as well as thought leadership content.

Examples of our top-performing content can be found at https://www.hi-reit.com/office-leasing/ and https://www.hi-reit.com/retail-leasing/. Our latest whitepaper, "Moving to Houston", can also be accessed at https://www.hi-reit.com/moving-to-houston/.

To maximize the impact of our content marketing efforts, the Hartman marketing team promoted our content both internally and externally to industry stakeholders through channels such as email and social media.

These efforts led to a 77% YoY growth in organic traffic, a 159% increase in organic keywords, a 220 boost in top 3 keyword positions, and a 691 increase in top 4-10 keyword positions. Our referring domains grew by 86% and our domain rating improved from 35 to 51, resulting in a 33.25% growth in website leads YoY.

You can view the full report at https://drive.google.com/file/d/132cDa4LXAJd2g_QkZ-rBnz9lX_yTi7ky/view?usp=sharing and access the Hartman press & media kit at https://drive.google.com/drive/u/3/folders/1VkHaFzvGSYX2IhBifbSTAtW-iW6I5464. For more information, please reach out to Sarah Hoopes at shoopes@hi-reit.com.

Credits

VP of Marketing
Anthony Trollope
Marketing Mananger
Malori Bizzell Johannes
PR & Content Marketing Strategist
Sarah Hoopes
Digital Marketing Contractor
Lace Llanora
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