Vega Awards Platinum Winner Winner

2023

Toyota Crown Virtual Tour

Entrant Company

Groove Jones

Category

Website & Mobile Sites - Automotive

Client's Name

Toyota Motors North America

Country / Region

United States

Groove Jones worked with our longtime partner, Toyota, to create a stunning WebGL, immersive experience to bring the new 2023 Toyota Crown to life. Through cutting-edge technology, Groove Jones set Toyota apart by producing a website that allows Toyota Dealers to demonstrate to customers a virtual tour of the 2023 Toyota Crown.

The website is a microsite created entirely of 3D models of the vehicle, with multiple interactive elements within the site for the user to engage with. Customers and Toyota Dealers can find themselves on the site by scanning QR codes located across multiple Toyota Dealerships in the United States or by visiting the Toyota website.

When users enter the WebGL immersive experience, they are prompted to either scroll or swipe, depending on whether they are on their mobile device or computer. A silk tarp is delicately draped off, relieving the brand-new 2023 Toyota Crown. Users click the “explore” prompt to begin their virtual tour.

The virtual tour of the 2023 Toyota Crown begins by allowing users to explore the available customizations - the first customization feature being trim, where users can select from the following:

Within each trim, there are various color options.

Once the trim is selected, users advance to a new screen where they can choose to tour the exterior, interior, or powertrain. By rotating the vehicle, users can click on the highlighted touchpoints - each touchpoint explains in detail the different features of the 2023 Toyota Crown.

Exterior touchpoints:

• All Wheel Drive

• Toyota Safety Sense 3.0

• Elevated Ride Height

For user preference, there is also a toggle bar throughout the experience that transports the car from a street view to a showroom view.

The site is both desktop and mobile friendly.

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