Vega Awards Gold Winner Winner

2023

The Museum of Soul

Entrant Company

University of Edinburgh

Category

Website & Mobile Sites - Art / Performing Arts

Client's Name

Country / Region

United Kingdom

Entry Level

Student

The Museum of Soul is a non-commercial website that engages users in a fun way to learn about artworks and the stories behind them. Users can obtain different artwork recommendations through quizzes according to their MBTI type. The website hopes that users can learn about art, try artistic creation, understand the aesthetic of art creation and heal themselves through this website.

For the design process of MOS, we conducted user experience research, information architecture, wireframes, and prototyping to ensure a good user experience on the website. For the visual design of MOS, especially the MBTI part, we make each MBTI more visual with light 3D.

For the graphic part, we designed an IP: the Soul in the Artwork based on the concept of MOS and used it as the centrepiece to design icons.

In terms of web animation, we also added micro-animations to the website animation to make the browsing experience of the website smoother.

Credits

University of Edinburgh
Xiaotong Huang
University of Edinburgh
Elsa Krisantana
University of Edinburgh
Debbie Poon
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