Vega Awards Gold Winner Winner

2023

Feel What We Feel

Entrant Company

Rodeo FX

Category

Digital Marketing (Campaign) - Best Visual Effects & Motion Graphics

Client's Name

RAZOM Ukraine

Country / Region

Canada

On March 15, 2022, Ukrainian President Volodymyr Zelensky asked us to imagine a reality where North American cities were under attack. In order to raise awareness of the situation of the Ukrainian people, we have placed the cities of New York, Toronto and Montreal under siege.

The challenge of this project lays in the sensitivity of the subject. We had to present the most dystopian type of reality. The rendering had to look realistic, and not embellish the scenes of war like a movie or a video game might. It was necessary to generate emotional reaction in order to give impact to the image. Our contribution to the project was completed in less than 72 hours.

This project allowed the artist to reconnect with a two-dimensional approach and use their expertise in matte painting, techniques with which they had not recently worked with. The artists were keen on using real references and nothing manufactured in order to create an emotional connection with the audience. Out of respect to Ukraine, no shots or stills from the ongoing events in the country were used in this production.

Credits

Agency
Grey Global Group
Agency
Tank Worldwide
Director - Artist Department
Deak Ferrand
Producer - Post Production
Carolie Legault-Lanouette
Director - Matte Painting
Frederic St-Arnaud
VFX Supervisor - Ads & Experience
Erik Gagnon
Composition Artist - Post-Production Video
Caroline Brien
Composition Artist - Post-Production Video
Nicolas Laprise-Pellicelli
Environment Artist
Sarah Haddab
2023
Podcast
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Entrant Company

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Podcast (Campaign) - New Category (Podcasts - Campaign)

Country / Region

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Video / Online Video
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Entrant Company

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Video / Online Video (Single) - Business to Business

Country / Region

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Entrant Company

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Country / Region

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Website & Mobile Sites
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WEST X EAST

Entrant Company

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Country / Region

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