2023
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Client's Name
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"Beyond the Walls: An SNTZ Video Creation" is a project aimed at showcasing Highland View Academy, a boarding school in Western Maryland, in a modern and youthful video that speaks the students' language. The goal was to capture what the school is all about, beyond just the walls of the buildings, and to demonstrate how an education at HVA goes beyond just being in the school, preparing students for the future and what's next.
The artistic approach to the video involved creating a dynamic rhythm that appeals to students. Each scene was filmed with 2-3 different angles, and the takes were switched with the music sound to add energy to the video. A hand-held camera was used to bring a sense of liveliness and a neutral effect to the footage.
Lighting was an essential aspect of the video creation process. The footage was filmed without any artificial lights to bring an element of reality and daily life as close to the truth as possible.
Regarding filming techniques, a stabilizer or gimbal was not used to add movement and a sense of liveliness to the video. The result is a dynamic, youthful, and engaging video showcasing Highland View Academy's best aspects beyond its walls.
Credits
Entrant Company
Thomas ARTS
Digital Marketing (Campaign) - Email Marketing
Country / Region
United States
Entrant Company
Meticular
Website & Mobile Sites - Non-Profit
Country / Region
United States
Entrant Company
FWD People
Digital Marketing (Campaign) - Cause-Related
Country / Region
United States