Vega Awards Platinum Winner Winner

2023 2023

Entrant Company

State Farm Insurance Company


Website & Mobile Sites - Service & Utilities

Client's Name

Country / Region

United States® — A neighborhood of convenience is our digital front door, helping to ensure seamless experiences through constant innovation of design and functionality, advancing self-service solutions for today’s tech savvy customers. Right from the start our home page works to meet needs with options for quoting, paying bills, filing and tracking claims, bundling policies, available discounts, and more. The result is a simple, intuitive, and convenient way for customers, 212 million this past year alone, discover how we can enhance their lives so they can focus on getting life back on track.

Always on our mind

The world has changed a lot in the last 100 years. State Farm has always taken a future-forward approach to developing products and solutions to meet our customer’s ever-changing needs. That’s truer today, than ever before.

Here’s how we’re there, when needed most…

Convenience offered online

o Refreshed Homepage- provides a cohesive, modern experience, highlighting self-service and product options

o Streamlined processes offering no login options allow for easy access

o Reliable quick start estimates and quoting options provide quality choices and convenience

o Quote Bundling simplifies shopping by offering multiple product processes and multiline discounts, combined into a single, seamless bundled flow

o Choices of coverage and savings options offer personalized customer experiences

o Customized billing and payment options enable customers to manage everyday life

o Secure self-service access to accounts and policies provide safety and convenience

o Personalized communication options (chat, text, email, call) creates choices to meet customers where they are

o Full-service Claims experience provides convenient assistance from filing a claim to options for payouts

o Knowledge building tips and tools provide customers with information to make the right choices

Like a Good Neighbor, is there. Quality products, future-forward solutions, online convenience.


Senior VP - Enterprise Technology
Fawad Ahmad
Enterprise Technology Executive
Vijayasri Yerraguntla
Digital Experience Directors - Technology
Ticia Reed, Jay Matthews, and Collette Fung
Creative Directors
Kody Kasper and Thomas Schaefer
Technology Managers
Ted Speller, Donna Barkson, Amanda Aviles
Experience Design Practitioners & Technology Analysts
Rick Gordon, Barb Hofherr, Mark McCallum, Jill McCarthy, Kristin Wohlust, Jae Warren, Jesse Gonzalez, Brille Hooker
Product Owners
David Schieber, Wendy LeCompte, Sarah Robinson, Tina Swingler, Mike McGraw
David Denney, Chevon Little, Abraham Kim, Joanna Edgell, Shaun Kelly, Abraham Kim, Jim Leach, Robbie Lee, BJ May, Erika Myles, Jake Rathman, Benjamin Tutter, Jordan Leeper, Nic Dickrell, Priya Goel, Rommel Alvarado, Weiheng Hsi, Bridget Richardson,
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