Your “Goals Start Here” Dallas Stars AR Experience

Groove Jones brought Launch Agency’s client, Baylor Scott and White Health’s campaign “Goals Start Here” to life through an innovative AR experience. The experience is based on a creative concept that features Jake Oettinger, goalie of the Dallas Stars, whose inner voice - his “Motivotter” is used to help inspire fans on their personal health journey.

Through Groove Jones’s design and development, the AR experience places Jake Oettinger as your personal Hype Man, who helps people achieve their goals in real life by showing up in selfie videos or photos that users take.

The Groove Jones team developed a digital-double of Oettinger in the form of a mini-AR Jake. Only it isn’t actually Jake: It’s his inner voice, which is named Motivotter, a combination of his nickname “Otter” and “motivation.”

The experience allows users to place Motivotter on any surface, next to anything they’ve achieved or want to achieve. Like eating healthier, working out more, walking their dog—you name it, Motivotter is there celebrating your victories with cheers, back flips, and a variety and dance moves.

Fans can launch the experience from any of their favorite social platforms. By scanning a QR Code on any of the ad units running throughout the city or visiting www.motivotter.com, they land on a webpage that includes links to the Social AR experience found on Facebook, Instagram, and TikTok. (TikTok recently approved Groove Jones as an official AR filter developer for their platform.)

Groove Jones had the pleasure of welcoming Jake Oettinger at our studio, where we scanned him inside our XR Avatar Scanner, a portable 3d volumetric scanner we developed.

The XR Avatar Scanner is powered by 50 4K cameras that capture HDR (high dynamic range – for color and depth) using multiple focal lengths. Instantly capturing both the geometry and texture of the person standing inside. This, in turn, allowed us to make a lifelike mini-AR version of Jake.