“Mom In Love”: A Family Photography Business Brought to Life

Moms In Business

“Mom In Love”, a women-led business founded and run by photographer and mom Rita Assy, approached Blue Hat for an uplift of its digital presence. With her photography passion quickly escalating into a full-fledged business, “Mom In Love” was set to become the leading natural light studio for maternity & family photoshoots in Lebanon.

Blue Hat aimed to translate such passion digitally, and so the work started off with a Digital Communication Strategy. That included a social audit, research of trends and case studies that are shaping the current digital communication space, and finally definition of the target audience and aims of the brand.

Motherhood Is Empowering

The aim behind the content was to highlight the unique selling points of “Mom In Love". This was primarily done by showing intimate family moments which trigger the viewer’s emotional sentiment. In addition to family shots, Rita’s ethos focused on empowering women who undergo motherhood, and that showed through the grid. Other content themes included behind the scenes, seasonal studio setups, props designed for each client, promotional content, client reviews, all of which resulted in a versatile grid.

The use of video content such as reels allowed us to showcase the lover brand personality paired with latest trending music on Instagram reels. Blue Hat’s team of designers also created unique graphics that resonated with the brand style through illustrative organic shapes. The color palette choices of soft pastels paired with neutral tones presented a balance between lighthearted and serious moods, which aesthetically unified the grid.

Blue Hat created content that engaged the audience in a two-way conversation through Instagram tools such as stickers, quizzes, polls. A recent photoshoot giveaway series resulted in an engagement spike reaching more than 3000 participants among a small community of 5000+.

The social presence we created resulted in establishing Mom in Love as a creative and specialized destination for family photoshoots in Lebanon, that reflected the beauty of motherhood and the power of family. Through organic reach and tactical initiatives, Blue Hat successfully uplifted the account and boosted visibility.