2023
Nature's Calling
Entrant Company
Backstory Creative
Category
Video / Online Video (Campaign) - Travel / Tourism
Client's Name
Yosemite Mariposa County Tourism Bureau
Country / Region
United States
The goal of this video was to get people excited about making a trip to Mariposa County. During this time the weather in Yosemite and Mariposa made it challenging to get new assets. We didn't want to make this video all footage from our broll library, so we decided to create a concept that builds to the broll montage. Something that builds some excitement and grabs the viewer's attention. So we incorporated annoying notifications that are interrupted by nature's calling to go explore.
Credits
Entrant Company
Gravity Global
Digital Marketing (Campaign) - Best Use of Video
Country / Region
United Kingdom
Entrant Company
LUZZANA SOUNDSCAPE TM
Video / Online Video (Single) - Best Art Direction
Country / Region
Italy
Entrant Company
Proofpoint
Digital Marketing (Campaign) - Marketing Effectiveness
Country / Region
United States
Entrant Company
Gravity Global
Social Media (Campaign) - Best Use of Video
Country / Region
United Kingdom