Vega Awards Gold Winner Winner

2023

Nature's Calling

Entrant Company

Backstory Creative

Category

Video / Online Video (Campaign) - Travel / Tourism

Client's Name

Yosemite Mariposa County Tourism Bureau

Country / Region

United States

The goal of this video was to get people excited about making a trip to Mariposa County. During this time the weather in Yosemite and Mariposa made it challenging to get new assets. We didn't want to make this video all footage from our broll library, so we decided to create a concept that builds to the broll montage. Something that builds some excitement and grabs the viewer's attention. So we incorporated annoying notifications that are interrupted by nature's calling to go explore.

Credits

Producer/Director
Tyler Weihe
Director of Photography
Grant Porter
G + E Swing
Jay Parada
Grip/Visual Effects/3D Animation
Peyton Carey
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