2023
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Category
Client's Name
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ROKK Solutions, on behalf of the U.S. Travel Association, created a website, USVisaDelays.com, that now serves as the online forum for its “They Wait, We Lose” advocacy effort to reduce excessive wait times for international visitor visas.
The USVisaDelays.com website allows potential travelers from around the world experiencing extreme wait times to share testimonials about how visitor visa delays are preventing them from seeing loved ones, attending important events and hurting their businesses.
It also provides an outlet for U.S. business owners to raise awareness of the severe impact on the nation’s travel sector. The website’s ease of use gives people the opportunity to tell their stories, providing a forum for sharing and support across the globe. These stories help the U.S. Travel Association validate the severity of the problem and make a compelling case for urgent action.
The website uses eye-catching graphics and cohesive imagery to tell the story of the “They Wait, We Lose” advocacy campaign. This campaign seeks to highlight the economic toll of the prolonged visitor visa processing times – which currently range from 400 to 800 days in top inbound markets like Brazil, India and Mexico – and pressure the Biden administration to take action to reduce these delays.
Credits
Entrant Company
AndiSites Inc.
Website & Mobile Sites - E-Commerce
Country / Region
United States
Entrant Company
Gravity Global
Digital Marketing (Campaign) - Best Use of Animation
Country / Region
United Kingdom
Entrant Company
Stinghouse Creative
Video / Online Video (Single) - Non-Profit
Country / Region
United States