Vega Awards Silver Winner

2023

Say YES! to Adventure

Entrant Company

Advance Media New York

Category

Digital Marketing (Campaign) - Banner Campaign

Client's Name

Pellston Regional Airport

Country / Region

United States

Pellston Regional Airport is located in beautiful northern Michigan. This digital marketing campaign focused on encouraging inbound traffic into the area. Using beautiful imagery, we hoped to inspire people to want to visit, get away from everyday life to explore the great outdoors and enjoy a one-of-a-kind experience. Along with selling the destination, PLN positioned itself as the most convenient access to everything the area has to offer. This campaign also included a custom-designed campaign landing page to message match the imagery and copy from the ads, provide additional relevant information and encourage flight bookings.

Credits

Senior Graphic Design and Marketing Specialist
Kayleigh Tarbet
Senior Digital Strategist
Christina Cole
Creative Designer
Nicole Barry
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