Quarles

With over 475 attorneys and 10 offices, Quarles is one of the largest law firms in the country. Having represented clients for over a century, the firm has a pioneering spirit that has served it well when representing corporate entities throughout all stages of growth and disputes. A combination of bold colors, the latest in search features, powerful imagery, and interactive features throughout positions the firm as a forward-thinking partner who brings a winning perspective to matters. To convey this story, the site opens with a video animation symbolic of the shared purpose with clients. The hamburger menu and other elements of the site play on the slash in the logo mark, animating the element for the hamburger and elsewhere. The Quarles "Q" also comes into play to emphasize thought leadership with the strategic use of iQ.

Based on extensive industry research, the firm recognized that thought leadership and credentialing are the two most important aspects of the firm to communicate to the target web audience, comprised of clients, potential clients, and recruits. Along those lines, the firm built out its expertise pages, developed targeted entry points for its careers section, and crafted deep, but easy-to-navigate bios. The site has been a huge home run for the firm's marketing department with double-digit increase in site visits and length of time on the site and on individual pages.