Baha Bay

The 2021 launch of Baha Bay water park was a hugely important project for Baha Mar, with over a dozen rides, multiple dining options and luxe lounge areas created to attract and excite travelers in the competitive Caribbean market.

As the resort’s agency of record, we were excited to add the water park’s digital marketing to our efforts. Mod Op worked on a cohesive sub-brand and a website that would show travelers that Baha Mar is a unique place where luxury and family fun happen are not mutually exclusive. We developed the brand positioning, messaging and visual design, captured assets with a sun-soaked Bahamian photo and video shoot, designed and developed a custom webpage, and worked on all advertising and marketing materials since the launch.

The website was built using custom modules and unique advanced fields for a high level of reusability and manageability. We created a sleek, easy-to-navigate design that would highlight the individual activities and features of the park by letting the beauty of our visual assets shine. The overall effect is a unique and highly functional site that entices travelers to come and experience the fun and luxury of Baha Bay for themselves.