Vega Awards Centauri Winner Winner

2022

2022 Holiday Toy Catalog

Entrant Company

Jane Lee Design

Category

Digital Marketing (Campaign) - New Category (Digital Marketing)

Client's Name

The Good Toy Group

Country / Region

United States

To design a Holiday Toy Catalog for The Good Toy Group which is a 120-plus member marketing company for specialty toy retailers across the USA. We designed six different covers of which five are shown here. The inside pages are common to each catalog.

Each toy store chooses the cover that best represents its store and customer. The goal of the catalog design is to match the mission of the Good Toy Group; to unite and support the best independent toy stores promoting creative, culturally-sensitive,
quality playthings that foster happy, healthy childhoods and productive lives.

Credits

Art Director and Designer, Jane Lee Design LLC
Jane Mccarthy
Senior Designer, Jane Lee Design LLC
Courtney Gochenour
Graphic Designer, Jane Lee Design LLC
Sierra Canady
Photographer, Monarch Studio
Zach Thomas
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