Vega Awards Centauri Winner Winner

2022

Increasing page views by 263% with an interactive web design

Entrant Company

Contra Agency

Category

Website & Mobile Sites - School / University

Client's Name

MetFilm School

Country / Region

United Kingdom

The client.

MetFilm School is a leading film, television, and online media school offering undergraduate, postgraduate, and short courses across various craft areas. Its mission is to provide students with a practical, high-quality learning experience grounded in professional industry practice and preparation.

The challenge.

Develop a mobile-friendly website that is highly image- and video-driven. The current website was static and uninspiring. Showcase MetFilm’s brand pillars and courses with engaging landing pages that are designed to convert. Ensure the site navigation structure is optimised for the best possible user experience.

The solution.

Execute internal and external stakeholder interviews. Conduct site user behaviour, audience, keyword and traffic research. Produce a website strategy that covers site structure, user testing, content, design, SEO, and technology. Build website and craft engaging copy designed to increase applications.

Credits

Head of Marketing
Callum Hornigold
Managing Director
Roberto Ciarleglio
Creative Director
Ben Edge
Designer
Catalin Vintila
Front-end Developer
Yugo Ito
2022
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