Vega Awards Centauri Winner Winner

2022

Benefits & Dreams

Entrant Company

Proscalar, LLC

Category

Digital Marketing (Campaign) - Integrated Campaign

Client's Name

Texas Veterans Land Board

Country / Region

United States

To increase awareness of the benefits Texas Veterans, Military Members, and their families have available to them, the Proscalar team designed a multi-touch campaign with consistent branding to amplify the client's message across the state. The team provided fresh and dynamic visual content that helped Veterans visually see how their dream of homeownership could become a reality. The integrated TV, Digital, and Social Media campaign drove over two million website engagements and over 9.8 million impressions across multi-platforms with a consistent creative message. The partnership with 1820 Productions and Spectrum Reach provided fantastic creatives and above industry advertising performance that enhanced our client's ability to help and support Veterans across Texas. Most of all, the client and communications leadership of the Texas Veterans Land Board challenged and supported the team in developing an innovative and entertaining approach to a Dream campaign that helped a record number of Veterans achieve their dream of homeownership.

Credits

Creative Director / 1820 Productions
Korey Miller
Executive Producer / 1820 Productions
Sara Madsen Miller
Senior Producer / 1820 Productions
Katelyn McCracken
Senior Media Buyer / Spectrum Reach
Kenny Gierl
Marketing Strategies / Spectrum Reach
Kim Putnam
Managing Partner / Proscalar, LLC
Stephen L. Smith
Client Project Manager / Proscalar, LLC
D'Ann Dodson
Sr Deputy Director of Communications & Government Relations / Texas General Land Office
Hector Valle
Communications Director / Texas General Land Office
Karina Erickson
Communications Director / Texas General Land Office
Stephen Chang
Program Manager / Texas General Land Office
Maddie Markham
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