2022

Life Swap Gamer vs Farmer

Entrant Company

Vicarious PR

Video / Online Video (Campaign) - Public Service / Activism

Client's Name

National Peanut Board

Country / Region

United States

Vicarious was tasked to help create informative and entertaining content that would help reach and educate a younger gamer-focused audience on the health benefits of Peanuts in the US. Focusing on educating people on the realities of farming, health benefits, and breaking myths surrounding peanuts. The creative team at Vicarious alongside SMOSH created a life swap video that saw a real farmer and the team at SMOSH both farm in reality as well as virtually on StarDew Valley.

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