Vega Awards Centauri Winner Winner

2022

Life Swap Gamer vs Farmer

Entrant Company

Vicarious PR

Category

Video / Online Video (Campaign) - Public Service / Activism

Client's Name

National Peanut Board

Country / Region

United States

Vicarious was tasked to help create informative and entertaining content that would help reach and educate a younger gamer-focused audience on the health benefits of Peanuts in the US. Focusing on educating people on the realities of farming, health benefits, and breaking myths surrounding peanuts. The creative team at Vicarious alongside SMOSH created a life swap video that saw a real farmer and the team at SMOSH both farm in reality as well as virtually on StarDew Valley.

Credits

Co-Founder
Michael Brown
2022
Website & Mobile Sites
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WMW Insurance Services

Entrant Company

Kneadle

Website & Mobile Sites - Insurance

Country / Region

United States

2022
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Southern Education Foundation

Entrant Company

Aktiv Studios

Website & Mobile Sites - Non-Profit

Country / Region

United States

2022
Digital Marketing
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Entrant Company

SVEN

Digital Marketing (Campaign) - Marketing Effectiveness

Country / Region

Philippines

2022
Website & Mobile Sites
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Entrant Company

Allstate Protection Plan

Website & Mobile Sites - Website Redesign

Country / Region

United States