Vega Awards Centauri Winner Winner

2022

Elanco's World Milk Day Campaign

Entrant Company

Ulled Asociados

Category

Digital Marketing (Campaign) - Cause-Related

Client's Name

Elanco

Country / Region

Spain

Elanco is a global leader in animal health, dedicated to innovating and delivering products and services to prevent and treat disease in farm animals and pets, creating value for farmers, pet owners, veterinarians, stakeholders, and society as a whole. It is present in 90 countries and has over 9000 employees working across its 200 brands.

Driving sustainable change through its Healthy Purpose vision, Elanco believes that healthier animals are part of the solution to some of the world’s most significant challenges. As such, Elanco is focused on making a difference in critical areas, including malnutrition, obesity, social isolation, mental health and climate change.

As part of the company-wide commitment to sustainability, Elanco Iberia launched the program Sumando Juntos (Working Together), a corporate social responsibility program that aims to facilitate access to a healthy diet, rich in high-value biological proteins (dairy products, meat, eggs), for people in vulnerable situations in Spain.

As the force behind this non-profit program, Elanco mobilizes different actors of society to take part in this initiative, from retail chains to NGOs that distribute food to people in need, to companies that donate food from their production, to Elanco’s own distributors.

As part of Sumando Juntos, Elanco also commits to promoting the benefits of healthy eating, good nutrition and food safety.

Within this context, a special campaign was prepared to celebrate World Milk Day on 1 June. Called “white and in a bottle”, the campaign had the aim of promoting the benefits of milk and its derivatives, and its contribution towards a healthy, safe and wholesome diet. Dispelling myths, it also aimed to support and thank the daily work of producers, farmers and veterinarians who strive to ensure that food reaches the consumer while maintaining safety and all its properties.

The awareness campaign took place on Instagram and Facebook via posts and stories, and was complemented by PR efforts and a B2B mailing. It employed strong visuals and concise messages to highlight the multiple benefits of milk, one of the most complete and cost-effective protein sources.

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