2022
Entrant Company
Category
Client's Name
Country / Region
When HP came out with the latest, premium Chromebook laptop, our team was tasked with creating the video that would introduce this new device to the Gen Z audience in a whole new light—this is the Chromebook they’ve known, now all grown up!
Meant to make our viewers fall in love with the product, our challenge was finding a way to create a visual narrative that highlighted its most cutting-edge features in the most human way, showing how this technology enhanced everyday lives—all in under a minute. And to add to the task, we had to work within HP’s just-released new global brand standards, defining what colors, language, sounds and camera movement would excite our viewers, while still remaining firmly newly-rebranded HP.
As a result? This fully CGI-rendered video helped our client set a new standard for how the future products in the HP Chromebook line would be introduced to the world.
Credits
Entrant Company
Socian Ltd.
Apps & Softwares - Best Use of AI & Machine Learning
Country / Region
Bangladesh
Entrant Company
Evergreen Podcasts
Podcast (Single) - Finance / Banking
Country / Region
United States
Entrant Company
Perfect Search Media
Digital Marketing (Campaign) - SEM Campaign
Country / Region
United States