Vega Awards Arcturus Winner Winner

2022

Valasys Media: Our Best-In-Class Social Media Marketing

Entrant Company

Valasys Media

Category

Social Media (Single) - New Category (Social Content & Marketing)

Client's Name

IBM, Dell, Cisco, Marketo, Adobe, and Engagio

Country / Region

United States

Valasys Media Pioneering B2B Media Publishing: A Legacy in Making

Valasys Media has been pioneering the realm of B2B Media Publishing.

We have worked with some of the most esteemed Fortune 500 clients including prestigious names such as IBM, Dell, Cisco, Marketo, Adobe, and Engagio since our inception in 2015. Empathetic storytelling coupled with data-driven analysis is our USP. We are headquartered in the USA and also have offices in UAE and India.

Our vision is to provide B2B marketers with what we termed – "Value with Robust Analysis (Valasys).” “Empowering marketers with powerful Insights,” is the marketing philosophy we swear by. We have employed some of the most disruptive and winning B2B marketing technologies including:

 Salesforce for Targeted Account-Based Marketing Campaigns

 Advertising Technology Platforms like Facebook Pixels and Google AdWords to Create Custom Audiences

 Innate Automation Tools, CRM (Customer Relationship Management), and ERP (Enterprise Resource Planning)

 BI-Integrated CRM Solutions and other tools for Customer Experience Optimization

 Home-Grown Artificial Intelligence Intent-Driven Martech Stack for Content Syndication & ABM Marketing

 We deploy ‘Valasys AI' to operationalize a consent-based intent targeting mechanism to:

a) Collate prospects’ digital journey data from more than 5000 premium B2B websites & figure out what kind of solutions they are looking for.

b) Precisely detect the frequency and/or intensity of their research & measure the deviations or spikes from their normal research frequencies to quantify their sales readiness & voracity for a particular product or service at a given time to provide them with the aptest solutions.

 An In-House “VMAIL” for Email Marketing & Data Validation

 Precision Demand Marketing Through our “SaaS Platform”

 Effective Data Warehousing Solutions

 “Cultural Proficiency Continuum” to progressively evolve our Organizational Culture

 Integrity, Honesty, Transparency, Authenticity, Innovation & Learning & Development are indispensable to our organizational values

 Employee-centricity, customer success, sustainable development & delighting our stakeholders are our core areas of focus

 Organizational profitability is delineated by delivering long-term value through research, innovation, & business continuity resilience framework development

Credits

CIO Group of Magazines, USA
Best BI-Integrated CRM Solution Providers for 2021
2022
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