Howland Capital Rebrand & Website Launch

Howland Capital: Rebranding a wealth management firm inspired by its maritime past.

Howland Capital is a wealth management firm that has evolved over 50 years from its roots in managing a family portfolio to a multifaceted private investment advisor. As Howland seeks to serve the next generation of wealth management clients while maintaining legacy relationships, North Street was engaged to better position the company for a future of continued growth. The new identity underscores themes of experience, stability, and family while referencing Howland’s history in the maritime industry.

Marking moments and milestones: North Street crafted a visual concept that underscores Howland Capital’s family-focused vision and clients’ wealth management goals. The imagery focuses on intimate shared experiences with loved ones and significant milestones like college graduation, marriage, and home purchases.