Vega Awards Centauri Winner Winner

2022

AARP Family Caregiving Holiday Resources Email

Entrant Company

Thomas ARTS

Category

Digital Marketing (Campaign) - Email Marketing

Client's Name

AARP

Country / Region

United States

AARP deployed a two-touch email campaign to highlight seasonal resources and information, to known and prospective family caregivers at a time when loved ones may need more care. These emails not only provide resources to look out for signs a love one needs more care, but also include helpful tips and resources for the family caregiver is also taking care of themselves as well.

Credits

AARP Senior Marketing Strategist
Rene Wakefield
AARP Marketing Strategist
Kelley Rosati
AARP Email Marketing Manager
Amanda Rush
TA Marketing Platform Technologist
Scott Anderson
TA Marketing Platform Engineer
Amber Keel
TA Associate Account Supervisor
Parker Trowbridge
TA Creative Director
Rob Atkinson
TA Art Director
Nicole Reed
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