2022
Glucerna: 30-Day Challenge
Entrant Company
SVEN
Category
Digital Marketing (Campaign) - Marketing Effectiveness
Client's Name
Abbott Laboratories Philippines
Country / Region
Philippines
People with Diabetes (PWDs) have been told “NO, YOU CAN’T” by advertisements, marketers, and unfortunately, even themselves. But as the leading diabetes supplement drink in the Philippines, Glucerna shows that PWDs nationwide are capable of living their lives to the fullest through the 30-Day Challenge! A consumer-centric campaign experiment that put PWDs and Glucerna to the test to see if they can be in control.
Credits
Entrant Company
Cepheid
Video / Online Video (Single) - Branding
Country / Region
United States
Entrant Company
eContent Digital
Social Media (Single) - Health / Fitness/ Wellness
Country / Region
United States
Entrant Company
Luminary
Website & Mobile Sites - Property / Developer
Country / Region
Australia
Entrant Company
The Glue, LLC
Website & Mobile Sites - Transportation
Country / Region
United States