2022
Glucerna: 30-Day Challenge
Entrant Company
SVEN
Category
Digital Marketing (Campaign) - Marketing Effectiveness
Client's Name
Abbott Laboratories Philippines
Country / Region
Philippines
People with Diabetes (PWDs) have been told “NO, YOU CAN’T” by advertisements, marketers, and unfortunately, even themselves. But as the leading diabetes supplement drink in the Philippines, Glucerna shows that PWDs nationwide are capable of living their lives to the fullest through the 30-Day Challenge! A consumer-centric campaign experiment that put PWDs and Glucerna to the test to see if they can be in control.
Credits
Entrant Company
Quill & Ink
Website & Mobile Sites - Best Copywriting
Country / Region
United States
Entrant Company
Valasys Media
Social Media (Single) - Experimental / Innovative
Country / Region
United States
Entrant Company
Havas, Prague
Digital Marketing (Campaign) - New Category (Digital Marketing)
Country / Region
Czech Republic
Entrant Company
American Battlefield Trust
Website & Mobile Sites - Non-Profit
Country / Region
United States