2022
Glucerna: 30-Day Challenge
Entrant Company
SVEN
Category
Digital Marketing (Campaign) - Marketing Effectiveness
Client's Name
Abbott Laboratories Philippines
Country / Region
Philippines
People with Diabetes (PWDs) have been told “NO, YOU CAN’T” by advertisements, marketers, and unfortunately, even themselves. But as the leading diabetes supplement drink in the Philippines, Glucerna shows that PWDs nationwide are capable of living their lives to the fullest through the 30-Day Challenge! A consumer-centric campaign experiment that put PWDs and Glucerna to the test to see if they can be in control.
Credits
Entrant Company
Media Design School
Social Media (Single) - Experimental / Innovative
Country / Region
New Zealand
Entrant Company
Arachno
Website & Mobile Sites - Photography
Country / Region
Italy
Entrant Company
AARP
Digital Marketing (Campaign) - Integrated Campaign
Country / Region
United States
Entrant Company
Communications LAB
Website & Mobile Sites - Best User Experience
Country / Region
United States