Vega Awards Arcturus Winner Winner

2022

Glucerna: 30-Day Challenge

Entrant Company

SVEN

Category

Digital Marketing (Campaign) - Marketing Effectiveness

Client's Name

Abbott Laboratories Philippines

Country / Region

Philippines

People with Diabetes (PWDs) have been told “NO, YOU CAN’T” by advertisements, marketers, and unfortunately, even themselves. But as the leading diabetes supplement drink in the Philippines, Glucerna shows that PWDs nationwide are capable of living their lives to the fullest through the 30-Day Challenge! A consumer-centric campaign experiment that put PWDs and Glucerna to the test to see if they can be in control.

Credits

Abbott - Glucerna
Candice Silerio
Abbott - Glucerna
Dan Chua
Abbott- FreeStyle Libre
Jio Zorillo
SVEN
Raizelle So
SVEN
Aileen Coyukiat
SVEN
Nika Julia Maranon
SVEN
Toni Rose Del Rosario
SVEN
Raymond Neil Pedeglorio
SVEN
Christian Brotonel
SVEN
Justin Bogs Pua
SVEN
Ej Nitura-Dimaano
SVEN
Camille San Vicente
SVEN
Miko Portes
SVEN
Patricia Ponciano
SVEN
Christopher Daniel Reyes
SVEN
Romina Alec Quejada
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