2022
Glucerna: 30-Day Challenge
Entrant Company
SVEN
Category
Digital Marketing (Campaign) - Marketing Effectiveness
Client's Name
Abbott Laboratories Philippines
Country / Region
Philippines
People with Diabetes (PWDs) have been told “NO, YOU CAN’T” by advertisements, marketers, and unfortunately, even themselves. But as the leading diabetes supplement drink in the Philippines, Glucerna shows that PWDs nationwide are capable of living their lives to the fullest through the 30-Day Challenge! A consumer-centric campaign experiment that put PWDs and Glucerna to the test to see if they can be in control.
Credits
Entrant Company
Bottle Rocket Media
Video / Online Video (Single) - Animation
Country / Region
United States
Entrant Company
500 Designs
Website & Mobile Sites - Health Care Services
Country / Region
United States
Entrant Company
Michigan State University
Video / Online Video (Single) - School / University
Country / Region
United States
Entrant Company
Tag Worldwide and ValueLabs
Website & Mobile Sites - Business-to-Business (B2B)
Country / Region
India