2022
SM Supermalls: SM ChristmaSaya Village
Entrant Company
SVEN
Category
Digital Marketing (Campaign) - Experimental / Innovative
Client's Name
SM Supermalls
Country / Region
Philippines
The most popular holiday in the Philippines has been put on lock down since 2020. But this 2021, SM Supermalls sought to give the Filipinos their Christmas spirit back with the SM ChristmaSaya Village, the country’s first ever rewards metaverse experience that brought the magical holiday experience straight to Filipino households.
Credits
Entrant Company
Mod Op LLC
Social Media (Campaign) - Games / Games-Related
Country / Region
United States
Entrant Company
Leyes Media
Social Media (Single) - New Category (Social Content & Marketing)
Country / Region
United States
Entrant Company
Hawthorne Advertising
Video / Online Video (Single) - Advertisement
Country / Region
United States
Entrant Company
New Moon
Games (Campaign) - Indie
Country / Region
United States