Vega Awards Canopus Winner Winner

2022

#FutureOfFitness

Entrant Company

HireInfluence

Category

Social Media (Campaign) - Influencer Marketing

Client's Name

Future Fitness

Country / Region

United States

The #FutureOfFitness campaign centered around education and strong influencer alignment to drive awareness and sign ups to the Future Fitness app.

Each influencer posted on-going content that was unique to their vertical and showcased how they lead a busy life. Whether it was taking care of their kids, having a busy work day, traveling often or just dealing with everyday tasks their content showed their authentic firsthand moments. The influencers introduced their followers to the Future Fitness app and over the course of two months, they shared the benefits of Future Fitness such as the convenience, customization, accountability and affordability. The on-going content built on dedication and loyalty, as the influencer’s covered everything from start to finish and urged followers to sign up for Future Fitness.

This approach allowed for different types of audiences (Family, Lifestyle, Business, Travel, etc.) to see the benefits and convenience of Future Fitness through a wide variety of experiences and lifestyles. This also proved that Future Fitness is the perfect app for any and everyone, showing how Future Fitness brings a great value in helping you meet your own personal fitness goals.

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