Vega Awards Centauri Winner Winner

2022

Sparkling new website for LVMH wine brand Chateâu d’Esclans

Entrant Company

Candyspace

Category

Website & Mobile Sites - Wine, Beer & Spirits

Client's Name

Chateâu d’Esclans (LVMH)

Country / Region

United Kingdom

Château d'Esclans - a premier château and wine house based in the Esclans region of France – is part of Moët Hennessy Louis Vuitton (LVMH), one of the world’s most iconic luxury goods multinationals. Best known for their premium rosé, Whispering Angel, Château d'Esclans trades in over 100 countries in its millions each year, and is even adored by The Royal Family as the official wine of the Queen’s Platinum Jubilee.

Château d'Esclans approached Candyspace with a key digital challenge: How to create an engaging and beautiful online experience that helped to drive sales.

Candyspace’s strategy was to focus on the sweetspot where Château d'Esclans business needs met their customer demands. This included:

1) A seamless new website that showcased the unique branding of their products with a clear customer journey that allowed visitors to explore the full range of wines available and ultimately drive sales.

2) Working to improve content per Château d'Esclans guidelines to ensure all of the product branding aligned into a single family.

3) Ensuring compliance with the complex and conflicting regulations that govern the promotion of alcohol in France and in the global market.

The result is a beautiful website that showcases the breadth of the portfolio of Château d’Esclans’ wines, and an uplift of 17.8% increase in homepage visits and a 65.2% increase in dwell time in the 10 weeks since launch.

Credits

Senior Web Developer, Candyspace
Jamie Rushbrook
Product Designer, Candyspace
Ben Prevett
Senior Delivery Manager, Candyspace
Michelle Meehan
Head of Client Services, Candyspace
Alice Garland
Experience Director, Candyspace
Jonathan Kelly
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