Vega Awards Centauri Winner Winner

2022

Revolution Ink Product Video

Entrant Company

The Creative Bar

Category

Video / Online Video (Single) - Advertisement

Client's Name

Revolution Ink

Country / Region

United States

The challenge in developing a product launch video for Revolution tattoo ink, was to break the mold of cliche tattoo imagery (skulls, spiderwebs, and flames) used on most tattoo industry products, and present an elevated and superior product. We worked with legendary tattoo artist, Nikko Hurtado, to create an aesthetic that not only fit the product he created but that matched the persona of Nikko himself. Using black and white photography, we were able to create contrast with the reveal of the colored pigment, creating a hero in the story. We also opted to use sound design instead of traditional music, to help create a moody environment. Combining both lifestyle images with closeup macro shots, and in-studio images of the product help to achieve an elevated and impactful look for the product.

Credits

Director/Producer
Justin Lawler
Cinematographer/Editor
Jordan Wall
Producer
Nikko Hurtado
2022
 
Gravity Global | Vega Website Awards 2022 Winner

Entrant Company

Gravity Global

Website & Mobile Sites - Landing Page

Country / Region

United Kingdom

2022
 
Content Science | Vega Website Awards 2022 Winner
March of Dimes

Entrant Company

Content Science

Website & Mobile Sites - Best Content

Country / Region

New Zealand

2022
 
Alametifarika | Vega Website Awards 2022 Winner
Garanti BBVA

Entrant Company

Alametifarika

Website & Mobile Sites - Banking

Country / Region

Turkey

2022
 
Mod Op LLC | Vega Website Awards 2022 Winner
Link My Pet

Entrant Company

Mod Op LLC

Website & Mobile Sites - E-Commerce

Country / Region

United States