Vega Awards Centauri Winner Winner

2022

Revolution Ink Product Video

Entrant Company

The Creative Bar

Category

Video / Online Video (Single) - Advertisement

Client's Name

Revolution Ink

Country / Region

United States

The challenge in developing a product launch video for Revolution tattoo ink, was to break the mold of cliche tattoo imagery (skulls, spiderwebs, and flames) used on most tattoo industry products, and present an elevated and superior product. We worked with legendary tattoo artist, Nikko Hurtado, to create an aesthetic that not only fit the product he created but that matched the persona of Nikko himself. Using black and white photography, we were able to create contrast with the reveal of the colored pigment, creating a hero in the story. We also opted to use sound design instead of traditional music, to help create a moody environment. Combining both lifestyle images with closeup macro shots, and in-studio images of the product help to achieve an elevated and impactful look for the product.

Credits

Director/Producer
Justin Lawler
Cinematographer/Editor
Jordan Wall
Producer
Nikko Hurtado
2022
Games
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MINTality Stiftung

Entrant Company

COPE Content Performance Group

Games (Campaign) - Public Service / Activism / Social Impact

Country / Region

Austria

2022
Digital Illustration
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Entrant Company

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Digital Illustration (Single) - Environmental / Spaces

Country / Region

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Entrant Company

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Website & Mobile Sites - Law & Legal Services

Country / Region

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Video / Online Video
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Entrant Company

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Video / Online Video (Campaign) - Best Orginal Music

Country / Region

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