Nextdoor and the Eden Project brought together neighbours

With the goal of reaching and connecting with new neighbours in the UK and encouraging them to support each other and build community, Nextdoor partnered with the Eden Project Big Lunch, an initiative that brings neighbours together to help build more resilient and connected communities to enhance everyone’s well being and create a deeper sense of belonging to their local neighbourhoods. The Queen’s Platinum Jubilee moment in June served as Nextdoor’s major tentpole campaign for 2022. As part of our partnership with The Eden Project, Nextdoor created a campaign landing page to build interest. We also launched the Nextdoor Jubilee Events Map and encouraged neighbours to add, share and find local Jubilee events happening near them. To encourage participation from neighbours, we launched the on-platform Big Jubilee Lunch competition where neighbours had a chance to win £200 to host a Big Jubilee Lunch by posting a message to their neighbours about why they wanted to bring the community together. Neighbours around the UK posted about The Big Lunch using the hashtag #celebratethejubilee to further drive engagement. Nextdoor’s campaign landing page for The Big Lunch drove more than 75K unique visitors and more than 23K+ on-site clicks, resulting in a 31% conversion rate. 490K unique users visited the map during the campaign period 1.4K events were pinned to the map.

Additionally, Nextdoor promoted an on-platform competition where neighbours had a chance to win £200 to host a Big Jubilee Lunch by posting a message to their neighbours about why they wanted to bring the community together. The competition drove a total of 1.1K entries, 2.6K comments, 7.9K reactions and had visits from Nextdoor employees including our Chief Neighbour, Sarah Friar.