Vega Awards Arcturus Winner Winner

2022

NOL Website Redesign

Entrant Company

efelle creative

Category

Website & Mobile Sites - Service & Utilities

Client's Name

Northwest Outdoor Lighting

Country / Region

United States

Professional Services Website ReDesign for Northwest Outdoor Lighting

(please see BEFORE & AFTER image, attached)

Northwest Outdoor Lighting is an award-winning, family-owned and operated company. They’re experts on all things outdoor lighting, landscaping, and maintenance. They have over 25 years of experience and have done installs across the globe. They love helping their clients with unique and elegant designs for residential or commercial properties.

For this website redesign, our main goals included:

* Redesign the UX to craft a website that matches their elegant, premium style

* Communicate the collaborative, detail-oriented nature of the company

* Provide more detailed templates for portfolios, spotlights, and more

* Create image sliders for BEFORE & AFTER shots of night time landscapes

The design of this website was especially important, since they're selling a lifestyle. We wanted to ensure that the site visually spoke to the professional, affluent, elegant, and premium style of Northwest Outdoor Lighting’s brand and services.

The website is built on FusionCMS which allows for more detailed templates to highlight the image galleries, before and after shots, and spotlights. We also incorporated new pages for blogs, bio pages, and resources.

ALREADY A RESOUNDING SUCCESS:

We’ve already seen a 400% increase in website traffic since we began marketing for them in fall 2021! They’ve been a dream client to work with for us and we’ve appreciated their generous spirit.

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