Vega Awards Arcturus Winner Winner

2022

"Call in KNB"

Entrant Company

KNB Communications

Category

Audio & Radio (Single) - Best Original Music

Client's Name

Country / Region

United States

KNB Communications is the most knowledgeable, experienced boutique healthcare marketing and PR agency. Their multi-award winning full-service healthcare firm focuses on creating brand visibility, building thought leadership, and generating business for healthcare clients via custom, metrics-driven programs.

Some of the biggest benefits they bring to their clients is a decades-old network in the public relations space, exceptionally creative campaigns, and additional expert-level bandwidth. The "Call in KNB" campaign concentrated on these key value propositions, letting healthcare marketers know they could call in KNB's team to get the help they needed.

The audio was used across different media, from a programmatic campaign to an in-person tradeshow. Empirically, the earworm was incredibly well-received at the conference. The display ads that incorporated this original audio earned a click through rate of over 5%, when the average is 0.1%!

Credits

Brandon Shapiro
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