Vega Awards Canopus Winner Winner

2022

Be a voice for the voiceless

Entrant Company

Pets Global

Category

Digital Marketing (Campaign) - Cause-Related

Client's Name

Country / Region

United States

Every day, we wake up and have the opportunity to make a difference. Creativity is one of the most powerful tools we have at our disposal. It allows us to see the world in new and innovative ways and find solutions to insurmountable problems. We can change the world for the better using our creativity. The idea for this video came from the topic of animal shelters/rescues being often overcrowded and underfunded. We wanted to raise awareness of the entire rescue process and the importance of rescuing dogs from shelters/rescues. Working in marketing in the pet industry allows us to be a voice for the voiceless. The rescue process can be long and drawn out, but it is always worth it. People do not fully understand what happens to stray dogs found on the streets or what they go through before they find they are forever home if they are lucky enough to do so. We focused on one particular rescue story in our video, following a homeless dog from the street to his forever home. The result is a video that we hope will educate people on the importance of rescuing dogs from shelters and rescues.

Credits

Copywriter/ Pets Global
Megan Quinteros
Camera Man/ Pavel Poboruev
Pavel Poboruev
Gaffer/ Iamtamlam
Tam Lam
Creative Director/ Pets Global
Olga Leyman
Project Manager/ Pets Global
Andrew Hernandez
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