Vega Awards Canopus Winner Winner

2022

La Voz de Reencuentro (The Voice of Reuinion)

Entrant Company

RealityKraft

Category

Virtual / Remote Experience - Best Technical Achievement

Client's Name

Victoria-AB-inbev

Country / Region

United States

Dia de los Muertos is the most important event of the year in Mexico. For 2021, Mexican beer company, Victoria, decided to bring the most iconic stars of the past back to life. Using state of the art AI technology and machine learning as it has never been used before. Victoria wanted to present the first Live Concert ever to feature the most Iconic musical stars of today performing live with Mexico's most iconic stars from the past performing together live on stage as if they were really here. It is the first time AI and machine learning have ever been used in a real time, live broadcast environment capable of creating lifelike stars of the past on stage interacting, signing duets, and talking with current live performers.

Credits

Executive Producer
Ben Silva
Producer
Daniel Martinez
Producer
Hugo Salgado
Creative Director
Alex Valera
Director
Emilio Tuero
Music Experience Manager (Victoria)
Cecilia Hernández
Brand Coordinator (Victoria)
Daniel Cisneros
Brand Director (Victoria)
Yune Aranguren
Experience Director (Victoria)
Martín Raygoza
Media Manager (Victoria)
Itzel Nava
Engineering Director
Alyssa Silva
AI Engineer
Jessie Richards
Director XR + Post producer
Francisco Outón
ECO Producer
Hugo Díaz
ECO Associate Producer
Levi Menduet
Music Coordinator
Cynthia Yañez
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