Vega Awards Centauri Winner Winner

2022

Onslow Veterans Pow Wow 2022 Event

Entrant Company

Red Shark Digital

Category

Digital Marketing (Campaign) - Events

Client's Name

Onslow Veterans Pow Wow

Country / Region

United States

The Onslow Veterans Pow Wow has been a longstanding community event in Jacksonville, NC. After the effects of COVID-19 canceled the Onslow Veterans Pow Wow event in 2020, the organization was striving to come back better than ever after a two-year-long hiatus. As ticket sales were not substantial, Red Shark Digital was hired to boost event responses, drive ticket sales, and increase traffic to the site. With the event only 5 weeks away, Red Shark Digital worked diligently to curate creatives, campaign lines, and event messaging to boost performance immediately. In the essence of time, Red Shark Digital pushed the client’s marketing budget directly to social media advertising, creating a general traffic campaign to drive users back to their website, a likes campaign to increase their number of followers and engagement on their social pages, and an event response campaign to promote the actual event.

Red Shark Digital created a variety of ads to A/B test within the campaigns, and once enabled, in total, the three social campaigns ran for just 21 days leading up to the event. Since the campaigns launched, traffic on the Onslow Veterans Pow Wow website increased 15,000% compared to the previous period. When looking at the site’s analytics, Red Shark Digital’s social campaigns were responsible for 77% of the users that visited the site during that 3-week period. On their Facebook page, the average CTR was 6.20%, there were 404 new page likes, and 2,046 event responses directly attributed solely to Red Shark Digital’s social campaigns.

The data and testimonials from the client support that the 2021 Onslow Veterans Pow Wow event was a huge success after the previous year’s event was canceled. Red Shark Digital’s ability to strategize quickly and effectively made this event their most attended event to date.

Credits

Salvatore Amato
Lauren Boyd
Alaina Corsini
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