Vega Awards Arcturus Winner Winner

2022

The Broward MPO Speak Up Broward Campaign Social Media

Entrant Company

The Brand Advocates

Category

Social Media (Campaign) - Social Presence

Client's Name

The Broward MPO

Country / Region

United States

The Broward MPO is a federally-mandated agency that is responsible for making policy on local transportation issues and deciding how to spend federal money on transportation projects within Broward County. The MPO seeks to address overall mobility needs within the county, based on the needs and aspirations of residents, businesses, and visitors. The MPO's "Speak Up Broward" campaign is designed to engage the public, particularly online and on social media. The agency recently revamped its social media strategy and in just 30 days, the following stats were achieved:

• Impressions across all platforms up 54.6%

• Engagements up 132.4%

• Post clicks up 265.8%

• Video views h up 692.2%

Credits

Broward Metropolitan Planning Organization
Carol Henderson and Greg Stuart
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