Vega Awards Centauri Winner Winner

2022

Engine No. 1 x Exxon Mobil Proxy Fight

Entrant Company

Haystack Needle - Sugar Bowl

Category

Social Media (Single) - Public Service / Activism

Client's Name

Engine No. 1

Country / Region

United States

No fable is overused more than David vs. Goliath. To make matters worse, in the comparison we’re about to draw, David is a hedge fund. Before you delete our submission, it’s worth mentioning that Goliath is one of the world’s largest oil companies. We created and executed social media strategy (and the larger digital campaign) for Engine No. 1’s proxy fight against ExxonMobil. With a fraction of our opponent’s operating budget, our effort had to be lean and focused. Through strategic targeting on LinkedIn, Twitter, Reddit, StockTwits and Google Ads, we were able to locate employees, government officials, and shareholders to highlight Exxon’s underwhelming approach to ESG. By understanding the target audience, we were able to customize our message to influence a more sustainable future for Exxon. Engine No. 1’s victory has transformed the once tiny hedge fund that took down Exxon, into an influential powerhouse for positive change. Beyond achieving the initial goal of influencing a more sustainable future for ExxonMobil, Engine No. 1 is poised to make good trouble as an agent for climate change activism and public health. Their next project is a partnership with GM — a collaboration pursue a full fleet of electric vehicles. We’re proud to have a small hand in making our collective future a bit greener, safer, and brighter.

 
2022
Finalsite | Vega Website Awards 2022 Winner
Landon School

Entrant Company

Finalsite

Website & Mobile Sites - School / University

Country / Region

United States

 
2022
Rentyl Resorts | Vega Website Awards 2022 Winner
Margaritaville Resort Orlando

Entrant Company

Rentyl Resorts

Social Media (Single) - Best Use of Video

Country / Region

United States

 
2022
Town of Orangeville | Vega Website Awards 2022 Winner

Entrant Company

Town of Orangeville

Owned Media (Campaign) - eAnnual Report

Country / Region

Canada

 
2022
3 Sided Cube | Vega Website Awards 2022 Winner
The United Nations High Commissioner for Refugees

Entrant Company

3 Sided Cube

Apps & Softwares - Best Technical Achievement

Country / Region

United Kingdom