Vega Awards Centauri Winner Winner

2022

Engine No. 1 x Exxon Mobil Proxy Fight

Entrant Company

Haystack Needle - Sugar Bowl

Category

Social Media (Single) - Public Service / Activism

Client's Name

Engine No. 1

Country / Region

United States

No fable is overused more than David vs. Goliath. To make matters worse, in the comparison we’re about to draw, David is a hedge fund. Before you delete our submission, it’s worth mentioning that Goliath is one of the world’s largest oil companies.

We created and executed social media strategy (and the larger digital campaign) for Engine No. 1’s proxy fight against ExxonMobil. With a fraction of our opponent’s operating budget, our effort had to be lean and focused. Through strategic targeting on LinkedIn, Twitter, Reddit, StockTwits and Google Ads, we were able to locate employees, government officials, and shareholders to highlight Exxon’s underwhelming approach to ESG.

By understanding the target audience, we were able to customize our message to influence a more sustainable future for Exxon.

Engine No. 1’s victory has transformed the once tiny hedge fund that took down Exxon, into an influential powerhouse for positive change. Beyond achieving the initial goal of influencing a more sustainable future for ExxonMobil, Engine No. 1 is poised to make good trouble as an agent for climate change activism and public health. Their next project is a partnership with GM — a collaboration pursue a full fleet of electric vehicles. We’re proud to have a small hand in making our collective future a bit greener, safer, and brighter.

2022
Digital Marketing
Tech Image | Vega Website Awards 2022 Winner
Michael Grecco/Sharp NEC Displays

Entrant Company

Tech Image

Digital Marketing (Campaign) - Display Advertising

Country / Region

United States

2022
Website & Mobile Sites
Savannah College of Art and Design | Vega Website Awards 2022 Winner

Entrant Company

Savannah College of Art and Design

Website & Mobile Sites - Best Responsive/Adaptive Design for Mobile

Country / Region

United States

2022
Digital Marketing
Ulled Asociados | Vega Website Awards 2022 Winner

Entrant Company

Ulled Asociados

Digital Marketing (Campaign) - Cause-Related

Country / Region

Spain

2022
Video / Online Video
Studio Fets LLC | Vega Website Awards 2022 Winner
Waggener Edstrom Worldwide, Inc. (agency)

Entrant Company

Studio Fets LLC

Video / Online Video (Campaign) - Best Use of Visual Effects / Motion Graphics

Country / Region

United States